Making Justice for Animals Even More Accessible
Our popular brochure “Have You Ever Stopped to Think About Them?” was designed to make our message of justice for animals accessible to as many people as possible. An excerpt reads: “There is a way to live that seeks to do no harm; it’s called veganism (vee-gun-ism). Vegan choices don’t contribute to the suffering and death of other animals, are much better for the planet, and help you stay healthy and happy.”
A recent study by the Humane Research Council looked at several pieces of literature from large animal advocacy groups and discovered that they were all written at a literacy rate of 11th grade or higher. But according to the U.S. Department of Education, only about 15% of the population reads at that level. So ARC set out to create a brochure at the 7th grade reading level that made the case for animal equality in simple terms so more people could receive our message in a way that works for them. We’re excited to announce that the brochure is now available for download in Spanish and French versions, with more versions in the works.